SLA widget · Kommo

Your lead bought from a competitor
while your rep was still typing
“Hello…”

You can’t prevent losses you can’t see.
Control the risk of losing a client in real time.

Counts business hours only Alert before the breach, not after Works with Kommo
SLA First Touch widget report in Kommo: average response time, share of replies within SLA, rep ranking by speed

Which client-loss risks are you not controlling right now?

Most lost clients are no surprise. They are preceded by signals your standard CRM never shows you.

01

Response speed stays invisible

Your CRM only logs the fact that a reply happened. But the client judges not the reply itself, but how long they had to wait. As long as that time is measured nowhere, the risk of losing the client builds up unnoticed.

02

The average hides the real problems

10 leads got no reply, 5 waited a full day, the rest were answered within minutes. The average looks fine, even though some of those clients are already lost.

03

You find out too late

You usually learn about a breach only after the client is gone: from complaints, negative reviews, or falling sales. By then there is nothing you can do.

04

A growing team means less visibility

With three reps, you can see everything without reports. As the team grows, the manager loses track of who replies on time and who creates the risk of losing clients every single day.

The cost of these risks was calculated long ago

Independent studies all show the same thing: first-reply speed directly affects the probability of a sale.

21×

higher chance of qualifying a lead if you reply within 5 minutes instead of 30

This is not a marketing promise. It is the result of studying tens of thousands of companies and millions of inquiries.

Risk costs money.
Controlling risk wins the sales back.

The solution

How risk control works

The widget turns first-reply speed into a measurable metric. The manager sees the risk right away, not after a sale is already lost.

  • An honest first-reply timer

    Time is measured for every new lead, factoring in your working schedule. No blended averages that paper over the truth.

  • A warning before the SLA is breached

    The system flags the risk of a breach in advance. While the client is still waiting, the rep has time to reply.

  • A risk map of your sales team

    A clear map and KPIs show where and when your team breaches the SLA most often.

  • An automatic response to critical risk

    On a serious breach, the system creates a task for the responsible rep. The problem will not go unnoticed.

Risk map: SLA breaches by day of week and hour, showing where and when the team is most often late with the first reply

You can’t prevent a risk you don’t control.

The SLA widget vs. verbal reports and standard CRM stats

There are different ways to control first-reply speed. The difference is in what you actually see and when you find out about the problem.

Verbal reports
& standups
Manual
checks
Standard
CRM reports
SLA: First Touch
Control
Real-time data
Counts business hours
Warns before the breach
The “average” does not distort the picture
No manual checks needed
Task for the owner on a critical breach

These are not our numbers, they are research

First-reply speed has been studied for over a decade. The conclusions have not changed. The only thing that changed is that you no longer have to measure it by hand.

100×higher chance of reaching the client if you call back within 5 minutes instead of 30 (MIT, InsideSales)
23%of companies never reply to a lead at all; the average response time is 42 hours (Harvard Business Review)
+391%in conversion from calling within the first minute after a lead comes in (Velocify, 3.5M leads)
MIT / InsideSales.com · 15,000 leads

“Calling back within 5 minutes instead of 30 makes you 21× more likely to qualify a lead and 100× more likely to simply get through.”

The classic Lead Response Management study, 100,000 calls
Drift · 433 B2B companies

“55% of companies do not reply to a lead even within 5 business days. Only 7% manage to reply within 5 minutes.”

A detailed breakdown of the sources is in our article on lead response time

Costs less than a single lost lead

Monthly

$5 / user / mo

billed every month

Most popular

Annual

$4.25 / user / mo

one payment per year

Save 15%
Install — 14 days, no card

You pick your plan after installing, inside the widget. No payment now.

Frequently asked questions

Is this pressure on the sales team?
No. The widget does not judge the quality of conversations or count “good/bad” replies. It only measures the speed of the first touch on a new lead, and only during business hours. It controls one metric that directly affects sales; it is not surveillance of a person, and the team takes it calmly.
How is this better than Kommo’s built-in reports?
Built-in reports show the fact that “a touch happened,” but they do not count time in business hours and do not warn you before the breach. SLA First Touch starts a timer, pauses it at night and on weekends, and sends an alert while you can still make it. A detailed breakdown of the mechanics is in the article “Lead Response Time in Kommo.”
Do nights and weekends count?
Yes. The SLA timer pauses outside your defined working window and on non-working days, so a lead that arrives on Friday evening will not “burn” its target over the weekend.
Is it hard to roll out?
Installing from the marketplace and basic setup take a couple of minutes. After that you just watch your team’s response speed, on desktop and from your phone.
What happens after the trial?
The trial lasts 14 days, with no card required. If you like it, you choose monthly or annual billing (annual is cheaper). If you don’t, you simply don’t renew.
How soon will I see results?
The first numbers on your team appear about 15 minutes after installing, as soon as new leads start coming in. There is nothing to configure by hand and no data to import.

Turn on speed control today
First numbers on your team in 15 minutes

Stop guessing how fast your team replies. Start the timer and see how many leads slip away in silence.

14-day trial · no card · Works with Kommo
Install — 14 days, no card