Short answer: Bitrix24 is an all-in-one machine (CRM, tasks, websites, inventory, telephony, corporate portal) for mid-sized and large companies ready to invest in a rollout. Kommo is a light CRM tuned for sales and messenger conversations: WhatsApp, Instagram, Telegram. If you have a sales team of up to 20 to 30 people and deals run through messengers, the answer is almost always Kommo. If you need one portal for the whole company, with manufacturing and inventory, look toward Bitrix24.
How is Bitrix24 different from Kommo?
Bitrix24 is a corporate portal with a CRM living inside it. Beyond deals, there are tasks and projects, a website and landing-page builder, inventory tracking, document workflow, a drive, staff chats, an org chart, and time tracking. The idea is simple: one system for everything, so you don't pay for ten services.
Kommo comes at it from the opposite direction. It's a CRM that does a narrow job: carry a lead from the first message to payment. Everything extra is stripped out. What's left, the pipeline, the messengers, the conversation automation, is built so a rep figures it out in half a day, not two weeks.
Every other difference grows from this: price, time to launch, learning curve, the way it handles WhatsApp. Now to the points, with no pitch in either direction.
Table: Kommo versus Bitrix24
Compared on the criteria that actually decide the choice for a head of sales:
| Criterion | Kommo | Bitrix24 |
|---|---|---|
| Product class | CRM for sales and messengers | All-in-one corporate portal |
| WhatsApp and messengers | at the center of the deal: the whole mechanics is built around the conversation | one of the portal's modules, the chat is visible but not the focus |
| Start | days | weeks, often with a contractor |
| Interface | light, built for sales | overloaded, many sections |
| Rep learning curve | half a day | days to weeks |
| Tasks, projects, org chart | basic | strong |
| Websites, inventory, document workflow | no | built in |
| Sales automation | visual Salesbot, simple | robots and workflows, powerful but harder |
| Who it fits | SMB, sales through conversation | Mid to large, "the whole company in one place" |
The main thing is clear: this isn't "better versus worse," it's a different focus. Now honestly about each side, starting with the one where Bitrix24 is objectively stronger.
Who is Bitrix24 the right pick for?
I won't pretend Bitrix24 is bad. It isn't bad, it's about something else. And there are cases where it's honestly better than Kommo. Let me name them straight:
- You need a portal for the whole company, not just sales. Tasks, projects, internal chats, a knowledge base, an org chart, time tracking, it's all inside Bitrix24. Kommo doesn't have this and won't: that's not its job.
- You have manufacturing, inventory, or complex logistics. Inventory tracking, goods movement, documents are built into Bitrix24. With Kommo you'd have to assemble that from third-party services.
- You need websites and landing pages inside the same system. The Bitrix24 site builder is wired directly to the CRM.
- The company is large, and there's someone to roll it out. If you have an IT department or a budget for a contractor and integrator, the weight of Bitrix24 pays off in breadth.
- You want telephony and document workflow in one window. Bitrix24 gives telephony out of the box, with no separate subscription. Kommo has calls too, but through an integration with a VoIP provider (there are dozens to choose from). The difference isn't "calls or no calls," it's "built in" versus "plug it in."
If you recognized yourself in that list, you can stop reading: your tool is Bitrix24. Just count honestly: half of what you pay for in Bitrix24, the websites, the inventory, the org chart, the drive, sits switched off for years at a small business. Paying for a combine harvester to slice bread with is expensive.
Who is Kommo the right pick for?
Now my side. Kommo is the pick when your sales run through dialogue, not through a catalog and a warehouse. Signs this is your lane:
- Customers write in WhatsApp, Instagram, Telegram. All the conversation gathers into one deal, the rep replies from the CRM, and nothing gets lost between staff's personal phones.
- A sales team of up to 20 to 30 people. At this size the weight of Bitrix24 is a pure tax: you pay, in interface, for features you don't use.
- You need to launch fast. A basic pipeline with messengers stands up in Kommo in a few days, not a month of project rollout.
- Reps sabotage a complex CRM. A familiar pain: you bought a system, and the team keeps running deals in a notebook because "it has a hundred buttons." Kommo has few buttons, and not much to sabotage.
- You sell outside one country and care about taking payment from anywhere and an interface in the customer's language. Kommo is the global version built for exactly that.
Now Kommo's downsides, worth knowing up front:
- No forever-free plan. Only a 14-day trial period, then a paid plan. Bitrix24 has a free plan.
- Price is counted per user. As the team grows, the bill grows linearly: 30 reps cost more than "one pack for the company."
- No deep project management, inventory, or websites. If you need to run projects with task dependencies, or run a warehouse, that's not Kommo.
The bottom line of this section: Kommo wins not on breadth, but on people actually working in it. A CRM the team uses beats a CRM that "does everything" but sits there as dead weight.
Where the difference is decisive: WhatsApp and messengers
Let me show the difference on a simple example, no technical words. A customer wrote in WhatsApp. In Kommo the rep sees that message right in the deal card, replies from there, and the whole conversation stays pinned to the customer forever. There's nothing else to open: the deal card is the workspace.
In Bitrix24 the same conversation reaches the CRM too, and it's visible in the card. But the chat there is a separate module among tasks, projects, the drive, and a dozen other sections. For a live flow of inquiries the channel usually gets set up first (often by a contractor), and the rep works not "inside the conversation" but inside a big portal where the chat is one of the tabs. For a company where WhatsApp is the main source of inquiries, the focus of Kommo saves dozens of clicks a day per person.
And if you work with customers in different languages, conversations can be translated right inside the CRM, without stepping out to outside translators. More on that in the piece on translating WhatsApp conversations in Kommo.
Price, learning curve, and time to launch
The order of magnitude first. Check exact figures on each system's site, they change, but the range is this:
- Kommo: from $15 to $45 per user per month, depending on plan (Base / Advanced / Enterprise), billed annually. No free plan, but a 14-day trial period.
- Bitrix24: a free plan for an unlimited number of users (with trimmed features), while paid packs go for a fixed number of staff, from a modest monthly fee for the entry pack up to much more for the top tiers.
Now comes the reason you count price at all. The real cost of a CRM is the plan plus the rollout plus staff time to learn it. And here the picture turns around.
- Plan. The Bitrix24 free plan is a strong argument for a micro-team at the start. Kommo charges per user. An honest caveat: Kommo also splits features across plans, with some automation, the advanced Salesbot, and Digital Pipeline opening up on higher tiers. But there's no mandatory "whole company" pack in Kommo: you pay for the people who actually work.
- Rollout. Because of its breadth, Bitrix24 almost always needs setup by a contractor, which is separate money and weeks. A free plan doesn't change that: the rollout and people's time cost money on any tier. A basic Kommo with a pipeline and messengers stands up on your own or with light guidance.
- Team training. A rep learns the Kommo pipeline in half a day. On Bitrix24, with its sections, it's days, sometimes with an in-house "guru" who explains where everything is.
About timelines: "days" is for a basic pipeline with messengers. If you need telephony, inventory exchange, and complex integrations, even Kommo can take weeks. Speed is its advantage on a typical sales team.
So the flat question "which is cheaper" is wrong. For a micro-team the free Bitrix24 is honestly cheaper at the start. For a portal across the whole company, its packs are justified. But for a sales team that needs only a pipeline and messengers, in Bitrix24 you overpay, in interface and people's time, for features you'll never switch on.
What about automation?
Both have automation, and there's no outright winner. Bitrix24 gives robots and full business processes, which is powerful for complex approvals and multi-stage procedures, but the entry bar is corporate: setup isn't simple, and again, often goes through a contractor.
Kommo goes through a visual Salesbot builder: scenarios come together with the mouse, the logic is visible on a diagram, and it launches in an evening. An auto-greeting in WhatsApp, a task set for a rep, moving a deal along a stage, reminders, all of that comes together simply. For a sales team it's more than enough. For factory-floor document workflow, no, and that again is about the tools being different. How it looks in practice, we break down in the guide on setting up a sales pipeline in Kommo.
How do you move from Bitrix24 to Kommo without losing history?
This section is for people already on Bitrix24 thinking about leaving. If you're choosing a CRM from scratch, jump straight to the Conclusion.
If you're already on Bitrix24 and thinking about moving, what stops you isn't the price or the habit. It's one question: "What happens to the history?" Deals have piled up years of agreements, calls, and files. If all of that gets today's date in the move, the company effectively starts from zero.
Here's the thing: it's solvable. Through a plain Excel import it really is mush: every deal lands with the upload date, calls and files don't move, customers double up. So a large database has to be moved not by file but by a dedicated tool that talks to both systems directly.
What survives that kind of move:
- native creation dates: a deal from 2022 is dated 2022 in Kommo;
- the comment feed: every event with its own timestamp;
- calls with recordings and a player right in the card;
- files: into Kommo's storage, not as links to a dying subscription;
- the same owner on every deal, and customers without duplicates.
One thing can't be moved: the log of a deal's past moves between pipeline stages, since Kommo doesn't allow writing such events retroactively. Everything else makes the trip. How it works on a real project is in our case study: moving 121,419 deals from Bitrix24 to Kommo. After setup, the cruising speed reached 181 deals a minute, and the whole volume, with pauses and API limits, fit into roughly a day of clean work.
Conclusion: which to pick for your business?
Let's pull it into a simple rule:
- Take Bitrix24 if you need a single portal: sales plus tasks, websites, inventory, document workflow, org chart; the company is mid-sized or large; and there's someone to roll it out and train people.
- Take Kommo if the focus is sales through conversation; customers are in WhatsApp and messengers; the team is up to 20 to 30 people; and you need to launch in days, with reps actually working in the system rather than sabotaging it.
One last thing. Most of the small businesses that come to us "off Bitrix24, because it's heavy" were actually using about twenty percent of it: the CRM itself. For the other eighty they paid in interface and the team's nerves. Moving to Kommo, for them, isn't a loss of features. It's a return to what the CRM was bought for in the first place: to sell, not to configure. If you're still weighing it, run both against the criteria in our guide on how to choose a CRM.
Decided Kommo is your pick? We roll it out.
We'll set up the pipeline and messengers around your sales team, and if you're on Bitrix24, move your database with deals, calls, and files, with no loss of history. Pay for licences through us and get up to 3 months free plus free technical support.