Guide · CRM

Kommo vs Bitrix24: Which CRM to Pick in 2026

Bitrix24 is an all-in-one machine for bigger companies. Kommo is a light CRM about sales and messengers for small business. Here's the point-by-point breakdown of who each one fits, and where Bitrix24 honestly wins.

Short answer: Bitrix24 is an all-in-one machine (CRM, tasks, websites, inventory, telephony, corporate portal) for mid-sized and large companies ready to invest in a rollout. Kommo is a light CRM tuned for sales and messenger conversations: WhatsApp, Instagram, Telegram. If you have a sales team of up to 20 to 30 people and deals run through messengers, the answer is almost always Kommo. If you need one portal for the whole company, with manufacturing and inventory, look toward Bitrix24.

In short Bitrix24 is strong where you need "everything in one place" and have someone to set it up: websites, inventory, document workflow, org chart, built-in telephony. The price for that is a heavy interface and a long start. Kommo does one thing, but does it well: selling right inside WhatsApp and other messenger threads, a simple interface, a launch in days. Bitrix24 objectively wins on the boxed-in features outside of sales. Kommo wins on speed, on messengers, and on reps actually working in it rather than sabotaging it. Bitrix24 has a forever-free plan, so for a micro-team the start is cheaper. Kommo has no full free plan, only a 14-day trial period. Switching between systems is a solvable job: deal history can be moved without loss, as in our migration case.

How is Bitrix24 different from Kommo?

The question isn't "which CRM is better." These are two different classes of software: a corporate portal versus a sales tool. Comparing them head to head is like comparing a combine harvester with a good knife.

Bitrix24 is a corporate portal with a CRM living inside it. Beyond deals, there are tasks and projects, a website and landing-page builder, inventory tracking, document workflow, a drive, staff chats, an org chart, and time tracking. The idea is simple: one system for everything, so you don't pay for ten services.

Kommo comes at it from the opposite direction. It's a CRM that does a narrow job: carry a lead from the first message to payment. Everything extra is stripped out. What's left, the pipeline, the messengers, the conversation automation, is built so a rep figures it out in half a day, not two weeks.

Every other difference grows from this: price, time to launch, learning curve, the way it handles WhatsApp. Now to the points, with no pitch in either direction.

Table: Kommo versus Bitrix24

At a glance: green means the system is strong there, coral means it sags. There's no universal winner in the table, only the one that fits your type of business.

Compared on the criteria that actually decide the choice for a head of sales:

CriterionKommoBitrix24
Product classCRM for sales and messengersAll-in-one corporate portal
WhatsApp and messengersat the center of the deal: the whole mechanics is built around the conversationone of the portal's modules, the chat is visible but not the focus
Startdaysweeks, often with a contractor
Interfacelight, built for salesoverloaded, many sections
Rep learning curvehalf a daydays to weeks
Tasks, projects, org chartbasicstrong
Websites, inventory, document workflownobuilt in
Sales automationvisual Salesbot, simplerobots and workflows, powerful but harder
Who it fitsSMB, sales through conversationMid to large, "the whole company in one place"

The main thing is clear: this isn't "better versus worse," it's a different focus. Now honestly about each side, starting with the one where Bitrix24 is objectively stronger.

Who is Bitrix24 the right pick for?

Bitrix24 objectively wins where the CRM is only part of the job. Need a portal for the whole company: tasks, websites, inventory, documents, telephony, org chart? Bitrix24 covers that out of the box, and Kommo doesn't cover it at all.

I won't pretend Bitrix24 is bad. It isn't bad, it's about something else. And there are cases where it's honestly better than Kommo. Let me name them straight:

  • You need a portal for the whole company, not just sales. Tasks, projects, internal chats, a knowledge base, an org chart, time tracking, it's all inside Bitrix24. Kommo doesn't have this and won't: that's not its job.
  • You have manufacturing, inventory, or complex logistics. Inventory tracking, goods movement, documents are built into Bitrix24. With Kommo you'd have to assemble that from third-party services.
  • You need websites and landing pages inside the same system. The Bitrix24 site builder is wired directly to the CRM.
  • The company is large, and there's someone to roll it out. If you have an IT department or a budget for a contractor and integrator, the weight of Bitrix24 pays off in breadth.
  • You want telephony and document workflow in one window. Bitrix24 gives telephony out of the box, with no separate subscription. Kommo has calls too, but through an integration with a VoIP provider (there are dozens to choose from). The difference isn't "calls or no calls," it's "built in" versus "plug it in."

If you recognized yourself in that list, you can stop reading: your tool is Bitrix24. Just count honestly: half of what you pay for in Bitrix24, the websites, the inventory, the org chart, the drive, sits switched off for years at a small business. Paying for a combine harvester to slice bread with is expensive.

Who is Kommo the right pick for?

Kommo wins for the small business that sells through conversation. A focus only on sales, working right inside WhatsApp threads, and a launch in days outweigh the breadth of Bitrix24 wherever the main channel is a messenger, not a warehouse.

Now my side. Kommo is the pick when your sales run through dialogue, not through a catalog and a warehouse. Signs this is your lane:

  • Customers write in WhatsApp, Instagram, Telegram. All the conversation gathers into one deal, the rep replies from the CRM, and nothing gets lost between staff's personal phones.
  • A sales team of up to 20 to 30 people. At this size the weight of Bitrix24 is a pure tax: you pay, in interface, for features you don't use.
  • You need to launch fast. A basic pipeline with messengers stands up in Kommo in a few days, not a month of project rollout.
  • Reps sabotage a complex CRM. A familiar pain: you bought a system, and the team keeps running deals in a notebook because "it has a hundred buttons." Kommo has few buttons, and not much to sabotage.
  • You sell outside one country and care about taking payment from anywhere and an interface in the customer's language. Kommo is the global version built for exactly that.

Now Kommo's downsides, worth knowing up front:

  • No forever-free plan. Only a 14-day trial period, then a paid plan. Bitrix24 has a free plan.
  • Price is counted per user. As the team grows, the bill grows linearly: 30 reps cost more than "one pack for the company."
  • No deep project management, inventory, or websites. If you need to run projects with task dependencies, or run a warehouse, that's not Kommo.

The bottom line of this section: Kommo wins not on breadth, but on people actually working in it. A CRM the team uses beats a CRM that "does everything" but sits there as dead weight.

Where the difference is decisive: WhatsApp and messengers

This is the main divide, but not over "who has WhatsApp." Both do. The difference is what the system is built around. In Kommo everything revolves around the conversation inside the deal: templates, auto-replies, history forever. In Bitrix24 the chat is one of a dozen portal modules. If WhatsApp is your main source of inquiries, this difference shows every day.

Let me show the difference on a simple example, no technical words. A customer wrote in WhatsApp. In Kommo the rep sees that message right in the deal card, replies from there, and the whole conversation stays pinned to the customer forever. There's nothing else to open: the deal card is the workspace.

In Bitrix24 the same conversation reaches the CRM too, and it's visible in the card. But the chat there is a separate module among tasks, projects, the drive, and a dozen other sections. For a live flow of inquiries the channel usually gets set up first (often by a contractor), and the rep works not "inside the conversation" but inside a big portal where the chat is one of the tabs. For a company where WhatsApp is the main source of inquiries, the focus of Kommo saves dozens of clicks a day per person.

And if you work with customers in different languages, conversations can be translated right inside the CRM, without stepping out to outside translators. More on that in the piece on translating WhatsApp conversations in Kommo.

Price, learning curve, and time to launch

Bitrix24 has a forever-free plan, so at the start it really is cheaper. Kommo charges per user, with no free plan. But the plan price isn't the whole cost: add the rollout and the people's time to learn it. On full cost, for a sales team, Kommo usually comes out cheaper.

The order of magnitude first. Check exact figures on each system's site, they change, but the range is this:

  • Kommo: from $15 to $45 per user per month, depending on plan (Base / Advanced / Enterprise), billed annually. No free plan, but a 14-day trial period.
  • Bitrix24: a free plan for an unlimited number of users (with trimmed features), while paid packs go for a fixed number of staff, from a modest monthly fee for the entry pack up to much more for the top tiers.

Now comes the reason you count price at all. The real cost of a CRM is the plan plus the rollout plus staff time to learn it. And here the picture turns around.

  • Plan. The Bitrix24 free plan is a strong argument for a micro-team at the start. Kommo charges per user. An honest caveat: Kommo also splits features across plans, with some automation, the advanced Salesbot, and Digital Pipeline opening up on higher tiers. But there's no mandatory "whole company" pack in Kommo: you pay for the people who actually work.
  • Rollout. Because of its breadth, Bitrix24 almost always needs setup by a contractor, which is separate money and weeks. A free plan doesn't change that: the rollout and people's time cost money on any tier. A basic Kommo with a pipeline and messengers stands up on your own or with light guidance.
  • Team training. A rep learns the Kommo pipeline in half a day. On Bitrix24, with its sections, it's days, sometimes with an in-house "guru" who explains where everything is.

About timelines: "days" is for a basic pipeline with messengers. If you need telephony, inventory exchange, and complex integrations, even Kommo can take weeks. Speed is its advantage on a typical sales team.

So the flat question "which is cheaper" is wrong. For a micro-team the free Bitrix24 is honestly cheaper at the start. For a portal across the whole company, its packs are justified. But for a sales team that needs only a pipeline and messengers, in Bitrix24 you overpay, in interface and people's time, for features you'll never switch on.

What about automation?

Here it's a tie with a different character. Bitrix24 gives powerful robots and business processes, but with enterprise-grade complexity. Kommo gives a visual Salesbot: simpler, clearer, faster to launch, tuned for conversation and sales.

Both have automation, and there's no outright winner. Bitrix24 gives robots and full business processes, which is powerful for complex approvals and multi-stage procedures, but the entry bar is corporate: setup isn't simple, and again, often goes through a contractor.

Kommo goes through a visual Salesbot builder: scenarios come together with the mouse, the logic is visible on a diagram, and it launches in an evening. An auto-greeting in WhatsApp, a task set for a rep, moving a deal along a stage, reminders, all of that comes together simply. For a sales team it's more than enough. For factory-floor document workflow, no, and that again is about the tools being different. How it looks in practice, we break down in the guide on setting up a sales pipeline in Kommo.

How do you move from Bitrix24 to Kommo without losing history?

This section is for people already on Bitrix24 thinking about leaving. If you're choosing a CRM from scratch, jump straight to the Conclusion.

The main fear of switching is that deal history turns to mush. It's solvable: a dedicated migrator moves deals with their native creation dates, the comment feed, calls, files, and owners, with no duplicates. A plain Excel import won't do it: every date becomes today's.

If you're already on Bitrix24 and thinking about moving, what stops you isn't the price or the habit. It's one question: "What happens to the history?" Deals have piled up years of agreements, calls, and files. If all of that gets today's date in the move, the company effectively starts from zero.

Here's the thing: it's solvable. Through a plain Excel import it really is mush: every deal lands with the upload date, calls and files don't move, customers double up. So a large database has to be moved not by file but by a dedicated tool that talks to both systems directly.

What survives that kind of move:

  • native creation dates: a deal from 2022 is dated 2022 in Kommo;
  • the comment feed: every event with its own timestamp;
  • calls with recordings and a player right in the card;
  • files: into Kommo's storage, not as links to a dying subscription;
  • the same owner on every deal, and customers without duplicates.

One thing can't be moved: the log of a deal's past moves between pipeline stages, since Kommo doesn't allow writing such events retroactively. Everything else makes the trip. How it works on a real project is in our case study: moving 121,419 deals from Bitrix24 to Kommo. After setup, the cruising speed reached 181 deals a minute, and the whole volume, with pauses and API limits, fit into roughly a day of clean work.

Conclusion: which to pick for your business?

Bitrix24 if the CRM is only part of the job and you need a portal for the whole company. Kommo if sales through messengers is the main thing, and time to launch and the team actually working in the system matter.

Let's pull it into a simple rule:

  • Take Bitrix24 if you need a single portal: sales plus tasks, websites, inventory, document workflow, org chart; the company is mid-sized or large; and there's someone to roll it out and train people.
  • Take Kommo if the focus is sales through conversation; customers are in WhatsApp and messengers; the team is up to 20 to 30 people; and you need to launch in days, with reps actually working in the system rather than sabotaging it.

One last thing. Most of the small businesses that come to us "off Bitrix24, because it's heavy" were actually using about twenty percent of it: the CRM itself. For the other eighty they paid in interface and the team's nerves. Moving to Kommo, for them, isn't a loss of features. It's a return to what the CRM was bought for in the first place: to sell, not to configure. If you're still weighing it, run both against the criteria in our guide on how to choose a CRM.

Decided Kommo is your pick? We roll it out.

We'll set up the pipeline and messengers around your sales team, and if you're on Bitrix24, move your database with deals, calls, and files, with no loss of history. Pay for licences through us and get up to 3 months free plus free technical support.

Talk to us →  ·  Set up Kommo with us →

Frequently asked questions

Is Kommo a good Bitrix24 alternative?

For a sales team, yes. Bitrix24 is a corporate portal with a CRM inside; Kommo is a CRM built around the conversation. If you use about twenty percent of Bitrix24, the CRM part, and sell through WhatsApp and messengers, Kommo gives you the same sales engine without the weight of features you never switch on, and you can move your deal history across without loss.

Which is cheaper, Kommo or Bitrix24?

It depends on what you count. At the start Bitrix24 is cheaper: it has a forever-free plan for an unlimited number of users. Kommo has no free plan, only a 14-day trial period, then per-user billing (roughly $15 to $45 a month). But the plan price isn't the whole cost: add the rollout and the team's time to learn it. For a sales team, Kommo's full cost is usually lower thanks to the fast start.

Why do people say Bitrix24 is complicated?

Because it isn't a CRM, it's a corporate portal: tasks, websites, inventory, document workflow, and an org chart in one window. The breadth of features turns into an overloaded interface with dozens of sections. For a large company that's a plus; for a sales team it's a tax: a rep spends days learning things they'll never use.

Bitrix24 has WhatsApp too, so what's the difference with Kommo?

Both have WhatsApp, and the conversation lands in the card either way. The difference is focus. In Kommo the whole system is built around the conversation in the deal: templates, auto-replies, history forever, and the rep works right in the chat. In Bitrix24 the chat is one of a dozen modules in a big portal, and for a live flow of inquiries the channel usually gets set up first. If WhatsApp is your main channel, the difference shows every day.

Can I move from Bitrix24 to Kommo without losing deal history?

Yes. Through a dedicated migrator, deals move with their native creation dates, the comment feed, calls with recordings, files, and the same owners. The only thing that doesn't move is the log of a deal's past moves between stages, since Kommo doesn't allow writing such events retroactively. In our case we moved 121,419 deals in roughly a day.

I have manufacturing with a warehouse, is Kommo a fit?

If inventory tracking and goods movement are critical for you and need to live in the same system as the CRM, it's more honest to look toward Bitrix24, which has that out of the box. Kommo is about sales and conversation; it has no inventory module. But if you run the warehouse separately and need only deals and messengers from the CRM, Kommo fits and will be simpler.

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